Road to the Cloud: Seattle Business Strategy and Networking for ISVs

Road to the Cloud: Seattle Business Strategy and Networking for ISVs will be led by Mark Michaelis on Tuesday, February 17, 2014 from 1:00-6:00.

Business leaders of independent software vendor organizations (ISVs) face increasing challenges in today’s software market. Many companies that have historically bought packaged software solutions are evaluating software as a service (SaaS) and cloud-backed software solutions to replace or augment their legacy software solutions. This new cloud market presents tremendous opportunity for the business leaders of established ISVs. Capturing that strategic opportunity brings not just technical changes, but fundamental shifts to your company’s business model, and a platform decision is a key component of that shift.

Join this event to learn from your peers in the industry that have leveraged the benefits of the cloud to build a successful business. You’ll hear from owners and leaders of successful software businesses about best practices and lessons learned, and gain insight about the cloud opportunity for a software business.

This event is focused on business strategy, and is not a technical learning event.



Applications to Apps: The Shifting Software Market

The rapid co-evolution of hardware and software in a mobile-first, cloud-first world is changing the way ISVs do business: from concept to delivery to sales and monetization. Thriving in this evolving environment means looking at customers and the industry in a new way. In this session we’ll look at market trends and the ways many ISVs are evolving the way software is developed, marketed and sold.



Cloud Computing Models: Private, Public and Hybrid

Analysts project that SaaS applications will significantly outpace traditional software product delivery in the near future. As ISVs facing this ever-changing cloud landscape, you need to make critical decisions about your application lifecycle and hosting models. Evaluate some of those considerations, and learn how the platform you choose can support the model you determine.



Cloud Business and Cost Models

Cloud computing is less a technological revolution than it is a business revolution. In this session we’ll look at trends that are driving cloud computing and the opportunities these bring to ISV organizations to compete in the marketplace. We’ll see how cloud computing can change an ISV’s business model in potentially radical new ways and discuss concrete ways your business can grow in the modern world of software.


4:30 – 5:00

ISV Success Stories

5:00 – 6:30

Networking and Reception

Register Now!


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