How IntelliTect Revitalized KELLYBRADY’s Legacy System for Enhanced Performance and Security
For over three decades, KELLYBRADY, a distinguished advertising agency in Spokane, WA, has been at the forefront of client success. Central to their operations was their Media Buying Software (MBS), a vital tool that tracked clients’ budgets, vendor interactions, ad campaigns, and schedules. However, over time, this legacy system began to show its age, presenting a myriad of challenges that hindered the agency’s efficiency and security.
Issues
The once-reliable MBS had become a source of frustration due to its sluggish performance and counterintuitive interface. Data retrieval was a cumbersome process, and the system’s vulnerabilities led to frequent database disruptions. The outdated framework was fragile, and categorizing diverse media types became increasingly complex. Perhaps most concerning was the lack of client-level security, which meant that all users had practically uniform access to client data.
Solution
Realizing the critical need for a robust solution, KELLYBRADY turned to IntelliTect, a trusted partner in software development, to revamp their outdated system. IntelliTect’s team approached the project with a systematic and user-centric strategy.
The journey began with a thorough analysis of user pain points. IntelliTect’s team meticulously audited the old database, retaining essential data while discarding stale and irrelevant information. This process set the stage for a complete system overhaul.
Next, IntelliTect designed a new, intuitive database schema and developed a contemporary web application. Leveraging Coalesce, their open-source framework for rapid development of ASP.NET Core + Vue.js web applications, the team crafted a modern solution tailored to KELLYBRADY’s needs. The transition from the old MBS to the new system was seamless, thanks to the use of Entity Framework for data migration.
Throughout the development process, IntelliTect maintained regular interactions with KELLYBRADY’s users. This collaborative approach allowed them to fine-tune the application based on real-time feedback, optimizing workflows and significantly reducing operational times.
The new system not only facilitated faster data entry but also integrated features to prevent data duplication and ensure top-tier data integrity. Users could now easily generate and export detailed client reports, enhancing their overall efficiency.
Working with IntelliTect has been a consistently positive experience. Their team’s commitment to understanding our challenges and delivering a solution tailored to our needs has been remarkable. The transformation of our legacy system was seamless, and the new platform has significantly improved both performance and security, enabling us to better serve our clients.
— Mick Barber, IT/Reporting Director, KELLYBRADY
Outcome
IntelliTect’s engineers delivered a state-of-the-art application that transformed KELLYBRADY’s media buying operations. The new system was fast, modern, and reliable, freeing the IT admin team from the tedious task of manually correcting database errors. KELLYBRADY could now focus on what they do best: championing client success and leading the way in the advertising industry.
In the end, IntelliTect’s innovative solution not only resolved the issues of the legacy MBS but also positioned KELLYBRADY for continued success in a rapidly evolving digital landscape.
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