Skip to content

GoDirect Foods Analysis Provides Decision-Making Framework

Problem: Requesting Strategic Insight

GoDirect Foods is an innovative idea, and as a young company, there are a plethora of business model decisions and paths to choose from. Even though JC Conrad, the founder of GoDirect Foods, had successfully built a similar company from the ground up, he still values feedback from other business experts and enlisted IntelliTect to provide additional strategic insight into the GoDirect Foods business model.

Products & Services Used:

  • C# Development
  • Business Analysis
  • Identifying Business Model Assumptions/Hypotheses

Services Continued:

  • Develop decision-making framework
  • Financial Forecast


  • Professional Services

Solution: Providing a Decision-Making Framework

IntelliTect provided an in-depth business model analysis with the primary objective of providing a framework for decision-making. The analysis highlighted key assumptions which were used to form hypotheses about the business model. There were three types of hypotheses that IntelliTect helped GoDirect Foods identify:

1) value proposition hypotheses (is GoDirect Foods’ value proposition in line with what the target market actually needs?),

2) solution hypotheses (is GoDirect Foods’ solution to the problem actually delivering the value proposition intended?), and

3) growth hypotheses (can GoDirect Foods establish a sustainable growth model?).

With these hypotheses identified and using the scientific method for validating (or invalidating) hypotheses, GoDirect Foods can test their assumptions (as quickly, effectively, and inexpensively as possible), thereby reducing risk and enabling continuous improvement of their service.

[IntelliTect] understands business, strategy, and what it’s going to take to make a business successful. Now as I look back almost a year later, the value that I received from IntelliTect is worth way more than I think they even realize. Thanks IntelliTect for helping GoDirect Foods start on the right track.
JC Conrad, Founder, GoDirect Foods

Another key objective of the analysis was to provide a detailed financial forecast to show expected revenues, costs, and profits over the next several years in order to determine key financial risks and estimate the amount of capital required to reach profitability. The intent of the forecast model is to highlight financial assumptions and to continually update the model as more information is collected. The model helps to further identify key business model assumptions and reduce the risk of running out of capital, which is one of the most frequent ways new companies fail.

IntelliTect has helped GoDirect Foods highlight key risks and opportunities and has provided this young, innovative company with a model to help mitigate those risks and capitalize on their opportunities through the framework for decision-making.

About GoDirect Foods

GoDirect Foods is improving the traditional food retail model by going directly to the farm so that they can offer their members fresh, high-quality meat. By going direct, they offer substantial savings over the traditional retail model.